Experience
.com
The "Art Is Innovation" event is a festival that explores innovative initiatives in the field of art. Among the activities, we had talks on art as activism, art in the peripheries, artistic accessibility and social entrepreneurship; we also had the participation of renowned artists who performed interventions in public spaces in São Paulo, including shows at the Unified Educational Centers. The shows, designed to involve the audience as part of the performance, allowed for a unique interaction, where participants could watch and interact with what they had just witnessed. The purpose of the event is to promote an immersive experience, where the public becomes not only spectators, but also co-creators of the performances, reflecting the essence of art and innovation in favor of citizenship.
.tv
During its digital edition, the Art Is Innovation festival was broadcast live via the Polo Cultural's social networks. The project featured various talks and performances on topics such as art, innovation and sustainability, all of which were broadcast on YouTube. In addition, our audiovisual production team accompanied all the activities of the "Art Is Innovation Experience" event in 2023, conducting interviews with artists and teachers on the importance of art for education, as well as reflecting on how the meaning of innovation goes beyond the notion of new technologies, but also in bringing new learning and worldviews to the discussion.
.edu
Polo Cultural promoted the experience of art in the Unified Educational Centers (CEUs) through the "Art Is Innovation Experience" festival. Over four days, CEUs Jaçanã and Capão Redondo hosted a variety of cultural experiences, such as interactive plays, immersive virtual reality experiences, musical theater workshops and indigenous customs. Among the activities, we also held training workshops for teachers from the CEU networks on the culture of indigenous peoples, debating the challenges of teaching about indigenous culture in the classroom.
Arte é Inovação (Art is Innovation) is a branch of Polo Cultural that seeks to promote projects that expand the possibilities of art through innovative initiatives, with the mission of expanding the meaning of innovation beyond new technologies, and also exploring the relationship between innovative art and education.
During its festivals, the project organizes panel discussions on topics related to new artistic manifestations, with the participation of renowned artists who carry out interventions in public spaces in São Paulo. The festival's proposal is to provide an immersive experience, where the audience becomes co-creators of the performances. The project was also broadcast live on social media. In terms of education, it included workshops to train teachers in the culture of indigenous peoples through interactions led by leaders of the national indigenous movement.
Art Is Innovation" seeks to foster artistic innovation and promote dialog between art, innovation and education.
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