Sustainable Development Goals
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Polo Cultural used its production and logistics expertise to ensure the participation of influencer Ivan Baron and professor, lawyer and presenter Gabriela Prioli during the tables at Virada ODS 2023. Through careful curation and liaison with the participants and their advisors, the Hub ensured that the "Accessibility and Inclusion" and "ESG Agenda and SDGs" tables made a significant contribution to their debates, bringing in names that have a thorough knowledge of the issues, while at the same time specializing in articulating direct and broad communication with the general public.
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During the Virada ODS event, our audiovisual production team followed the debates and conducted interviews with guests Ivan Baron and Gabriela Prioli, discussing the main points raised during the tables and also the role of culture and communication in these debates. At the same time, we applied a series of editing and dissemination strategies to this material for the Polo Cultural's digital media, with the aim of increasing the reach of the publications and promoting the event's agenda to an even greater number of people.
Virada ODS is the largest local public action to raise awareness and engagement in favor of the 2030 Agenda, comprising multiple activities aimed at popularizing the Sustainable Development Goals (SDGs) in the city of São Paulo.
In its 2023 edition, the event took place in Praça das Artes and raised issues such as combating racism, climate change and the homeless population. Polo Cultural helped promote the tables that discussed the challenges of accessibility and inclusion, as well as the ESG and SDG agenda, ensuring the participation of Ivan Baron, an inclusion influencer, and Gabriela Prioli, a teacher, lawyer and presenter.
By including and promoting the participation of people linked to culture and communication in the Virada ODS debates, along with strategic work to cover and publicize the event, Polo Cultural believes that we are expanding the dissemination of its agendas to an even wider audience.
As a contribution, the Polo organized the participation of two central figures in Brazilian communication and culture today: Ivan Baron, a communicator and digital influencer of inclusion, and journalist, professor, lawyer and digital influencer Gabriela Prioli.
Ivan Baron
Ivan Baron is a digital influencer and communicator known for his work as an influencer of inclusion. With informative and humorous content, it is dedicated to promoting the rights and inclusion of people with disabilities in Brazil. As an educator, he shares his experiences and disseminates information about the fight against ableism. With more than 1 million followers on social media, Ivan is also a member of the UN Global Compact advisory team and had the opportunity to attend the inauguration in Brasilia alongside President Lula.
Gabriela Prioli
Gabriela Prioli is a journalist, digital influencer, teacher and lawyer. She is best known for her time at CNN, where she worked as a political commentator. In addition to his work on the networks, Prioli also writes books on politics, promotes book clubs and uses his platforms to disseminate ideas and discussions pertinent to Brazilian society. She currently works as the presenter of the program Saia Justa, on the GNT channel.
Accessibility and Inclusion Table
PARTICIPANTS
- Ivan Baron - Digital inclusion communicator and influencer
- Carolina Ignara - CEO and founder of Grupo Talento Incluir
- Andréa Werner - State representative
- Wolf Kos - president and founder of the Olga Kos Institute
- Mediator: Silvia Grecco - Municipal Secretary for People with Disabilities
ESG and SDGs: Governance for sustainability
PARTICIPANTS
- Cristiano Prado - Leader of UNDP's Inclusive Socioeconomic Development Unit
- Renan Morgado - Program Manager at Transparency International
- Rodrigo Oliveira - Circular economy specialist
- Cris Monteiro - Councillor
- Gabriela Prioli - Digital influencer, political commentator and TV presenter
- Mediator: Daniel Falcão - Municipal Controller General