Polo Cultural is one of the 10 companies from the state of São Paulo selected for the InvestSP internationalization program.

polocultural.com.br

JULY 2025

A whole month of art actions and performances in 150 spaces in the city of São Paulo.

PUBLIC
40,000 people

REACH
+ 1,000,000
on social networks

MAJOR CONSOLIDATED FESTIVALS

+ 300,000 monthly reach on our social networks with our own content.
+ 60,000 young people assisted in the o Palco project.

São Paulo's Cultural Industry

- Geographical area the size of the United Kingdom.
- Population: 46 million.
- US$ 300 billion in potential consumption.

2.5 million professionals employed in the sector.

Presence of around 36.5 thousand creative companies .

+200 Live Music Clubs and Theaters Independent.

40 Concert Halls/Theaters [Com +800 Lugares]

53% growth between 2012 and 2020.

3.7% of the GDP of São Paulo.

Profit of approximately R$ 42.5 billion in 2020.

Around 11% of São Paulo's workforce.

+500 Public Museums and Private Museums

+60 Libraries.

5 Concert arenas

+50 Art Galleries

POLO CULTURAL
in numbers

Estimated audience 40 thousand people

Reach 1,000,000 on the web

4-week festival

DAILY events throughout the city of São Paulo

150 locations throughout the city of São Paulo

Concert halls/theaters/bookstores/museums/galleries

It includes the festivals: Arena da Palavra, Jam Brasil and Arte é Inovação

Coverage by TV Cidade Cultural

Wide coverage in the national media

Curators specialized in each artistic language

Themed circuits

Estimated audience 40 thousand people

Houses of the Brazilian states - highlighting art from all over Brazil

Country houses and festival market - international action

POLO CULTURAL
partners

media partners

POLO CULTURAL
press

OUR PROJECTS
approved by the main incentive laws

Arena da Palavra Literary Festival
bookstores all over the city
creative economy
JAM Brasil Music Festival
in concert halls throughout the city creative economy
Art Is Innovation Experience Festival
a festival that covers artistic performances in the most varied languages, and shows that art generates innovation!

The Stage
training young people since 2005
professionalization of local talent
Creative Hubs throughout Brazil
develop the creative industry to generate income
creative economy
TV Cidade Cultural
our own content producer
+300k monthly hits
varied channels, with diverse audiences