
COMEDY 2025
Comediando is an itinerant comedy festival that brings the best of Brazilian humor to various comedy clubs and cultural venues in São Paulo. Over 7 days, we will bring together renowned comedians and new talents, promoting diversity in humor, from classic stand-up to improvisation and sketch comedy.
HIGHLIGHTS
7 days of events in different parts of the city.
More than 15 comedy venues took part.
35 live performances with guest comedians.
Audiovisual coverage for social networks and digital platforms.
Estimated attendance of at least 50,000 people in person.
More than 500,000 people reached online.
EVENTS AND ACTIONS FOR SPONSORS
Comediando offers a series of opportunities for brands that want to connect with a young and diverse audience that values entertainment and culture.
Visibility Opportunities for Sponsors

- Brand prominence in the festival's official communications: banners, programs, digital flyers and event backdrops.
- Participation in Activation Actions at comedy venues and specific events.
- Branded Content: Creation of customized content on the festival's social networks, integrating the brand with the comedy performances.
- Brand presence in stories and reels during live performances.
- Sponsorship of an Exclusive Show: The brand can sign a specific show or session, with prominence in communication materials and special visibility at the venue.
- Participation in Honors and Awards: The sponsor can present awards to the highlights of the festival, strengthening the association with culture and humor.
- Advertising video shown before live performances.
- Featured on Social Media: The brand will be visible in the festival's publications (stories, reels, posts and videos).
Activation Actions
- Interactive Stands: During the presentations, the brand can activate promotional actions at strategic points in the event venues.
- Promotions and Giveaways: Distribution of giveaways or holding raffles with the public present.
- Meet & Greet sessions: Sponsors can offer meetings with comedians to their audience.
PARTNERSHIP FORMATS
We offer flexibility so that brands can participate in the festival in different ways:
- Main Sponsor: Brand presence in all communications and maximum prominence in events, digital content and activation actions.
- Session Sponsor: The brand will be associated with a specific evening of presentations, with prominence in the day's materials and visual presence at the venue.
- Thematic Supporter: Partnership in specific thematic shows (e.g. Women's Comedy Night, LGBT+ Comedy, Improvisation, etc.).


CULTURAL IMPACT AND MEDIA
Comediando is a unique opportunity to associate the culture of humor with one of Brazil's biggest cultural hubs. With ample coverage on social networks and partnerships with specialized media, the festival guarantees ample visibility for the brands involved.
ESTIMATED MEDIA RETURN
- Spontaneous media valued at R$500,000 with a presence in newspapers, blogs and digital media.
- Coverage by TV Cidade Cultural: Reach over 1 million people online.

CONTACT
Contact our team to personalize your participation in the festival. Together let's turn São Paulo into the capital of humor!
Curator of festivals such as Arte é Inovação and Arena da Palavra. He has also directed web programs such as Arte Talk Show, Jam Brasil, Comediando and Arena da Palavra.
Marcelo Sollero
Executive Director
+55 11 97172-9839
Fernando Alves
Fundraising
+55 11 98279-0447