Stimulate the creativity of PUBLIC SCH OOL STUDENTS through an experience with high technology and art.

A high-tech experience that generates curiosity in children, young people and adults, increases interest in education and mathematics, and thus fosters science and innovation.
The festival provides an immersive experience, where the audience becomes co-creators of the performances. Arte É Inovação Experience features renowned artists who perform interventions in public spaces in São Paulo and promotes a debate on new artistic manifestations. On the educational side, it offers workshops to train teachers on topics related to culture and technology.

Art Is Innovation" seeks to foster artistic innovation and promote dialog between art, innovation and education.

ART AND TECHNOLOGY INSTALLATIONS

FORMAT

The festival can also permeate specific themes of interest to the sponsor: female empowerment, sustainability, anti-racist culture, strengthening vulnerable groups - black, indigenous, LGBT+ and others.

HISTORY

parallax background

PRESS

SPONSOR EVENTS AND ACTIONS

PRESS MEDIA

  • Posters displayed in schools throughout the month of the event.
  • Flyers delivered to schools throughout the month of the event.
  • Backdrop of the event with logos of the venues.
 

DIGITAL MEDIA

  • Daily coverage of the event on social media | Reels, Stories, Carousel, Collabs.
  • Videos of content and interviews
  • Branded content from the sponsoring brand.
  • Coverage by TV Cidade Cultural.
    • 1M+ range.
    • + More than 600 thousand reproductions.
    • 8.66% engagement rate.
  • Digital flyer.
  • Logos Ruler.

SPONSORSHIP QUOTAS

BRONZE

Brand presence in printed materials:
- Logo in the logo grid on event banners, posters and flyers.

Brand presence in digital materials:
- Brand insertion in the logo grid on videos and social media posts.

Participation in events:
- Invitations to the festival's opening ceremony.

R$ 250.000

SILVER

All of the above +
Brand activation:
- Space for brand activation during the festival.

Digital Media:
- Logo at the opening of videos posted on social networks.
- Production of a brand advertising video, to be shown during the event.
- Highlighting the brand in festival stories and reels.

Participation in events:
- Participation in tributes and awards.

R$ 500.000

GOLD

All of the above +
- Branded content in the reels about the festival.
- Naming rights.
- Chancela presents.
- Speech at the opening of the event.

R$ 1.000.000

DIAMOND

All the benefits of the Gold Quota +
Naming Rights:
- Possibility of having the brand name associated with the name of the event or a specific space in the event.

R$ 1.000.000

Approved under the Federal Culture Incentive Law - Rouanet Law

PRONAC 2316812 - Project Value: R$1,000,000

NUMBERS

+de 400

projects carried out

+de 300000

monthly reach on our networks

+de 10000

contracted artists

+de 13

cities received our projects

+de 200

houses of culture and establishments have already received our projects

+de 200

cities in all states Operating in all regions of the city of São Paulo

+de 40

talkshow programs produced

+de 400

videos produced in the collection

+de 60000

young people benefiting

+de 1M

views on our networks

WHERE WE OPERATE

Marcelo Sollero
Executive Director

Master in Creative Economy, Executive Director, specialist in Incentive Laws and cultural financing. He has been an organizational and business consultant specializing in the financial, executive and administrative management of tax incentive projects since 2005. He has worked with all levels of government: municipal, state and federal. He has worked in the cultural field for almost 20 years and has produced dozens of projects for the cultural market in the cities of São Paulo, Rio de Janeiro, Brasília and Curitiba. It works on raising and managing public funds for cultural projects.

Curator of festivals such as Arte é Inovação and Arena da Palavra. He has also directed web programs such as Arte Talk Show, Jam Brasil, Comediando and Arena da Palavra.

Marcelo Sollero
Executive Director
+55 11 97172-9839