

Stimulate the creativity of PUBLIC SCH OOL STUDENTS through an experience with high technology and art.

A high-tech experience that generates curiosity in children, young people and adults, increases interest in education and mathematics, and thus fosters science and innovation.
The festival provides an immersive experience, where the audience becomes co-creators of the performances. Arte É Inovação Experience features renowned artists who perform interventions in public spaces in São Paulo and promotes a debate on new artistic manifestations. On the educational side, it offers workshops to train teachers on topics related to culture and technology.
Art Is Innovation" seeks to foster artistic innovation and promote dialog between art, innovation and education.
ART AND TECHNOLOGY INSTALLATIONS

Artificial Intelligence Visual Installation
Turning simple sketches into complex works of art. Drawing on a tablet, while an AI system reads and transforms your art in real time.
A bridge to emotional and cognitive experiences. By interacting with the artwork, viewers can feel a mixture of surprise, curiosity and wonder as they explore how their own creations are reinterpreted by AI. Our aim is not only to entertain, but also to educate and inspire.

Enchanted Forest
Immersive virtual reality experience
By putting on the glasses, the spectator is transported to the Enchanted Forest, home to mystical energies and striking elements of our Brazilian culture, fauna and flora. Combining state-of-the-art technology with the immemorial knowledge of indigenous peoples, the artists take us into a world that will respond to our gestures and movements.

Virtual reality painting workshop
Tilt Brush - Artists share their knowledge and drawing techniques with students who are gaining experience in digital drawing. Tilt Brush allows you to paint in 3D without losing the spontaneity of the brush. The space is the canvas, the palette is your own imagination, the possibilities are endless, you can paint with brushes of real three-dimensional sizes, stars, lights and even fire. Experience painting like you've never painted before, walking around your own art.
FORMAT









The festival can also permeate specific themes of interest to the sponsor: female empowerment, sustainability, anti-racist culture, strengthening vulnerable groups - black, indigenous, LGBT+ and others.
HISTORY









PRESS



SPONSOR EVENTS AND ACTIONS
Brand prominence on banners and posters.
Logo displayed at the festival venues.
Activation Actions.
Advertising video presented at the event.
Participation in tributes and awards.
Brand highlight in the festival's stories and reels.
Brand presence throughout the city.
Speak at the opening of the events.
Name Writing.
PRESS MEDIA
- Posters displayed in schools throughout the month of the event.
- Flyers delivered to schools throughout the month of the event.
- Backdrop of the event with logos of the venues.




DIGITAL MEDIA
- Daily coverage of the event on social media | Reels, Stories, Carousel, Collabs.
- Videos of content and interviews
- Branded content from the sponsoring brand.
- Coverage by TV Cidade Cultural.
- 1M+ range.
- + More than 600 thousand reproductions.
- 8.66% engagement rate.
- Digital flyer.
- Logos Ruler.
SPONSORSHIP QUOTAS
BRONZE
- Logo in the logo grid on event banners, posters and flyers.
Brand presence in digital materials:
- Brand insertion in the logo grid on videos and social media posts.
Participation in events:
- Invitations to the festival's opening ceremony.
R$ 250.000
SILVER
All of the above +
Brand activation:
- Space for brand activation during the festival.
Digital Media:
- Logo at the opening of videos posted on social networks.
- Production of a brand advertising video, to be shown during the event.
- Highlighting the brand in festival stories and reels.
Participation in events:
- Participation in tributes and awards.
R$ 500.000
GOLD
- Branded content in the reels about the festival.
- Naming rights.
- Chancela presents.
- Speech at the opening of the event.
R$ 1.000.000
DIAMOND
Naming Rights:
- Possibility of having the brand name associated with the name of the event or a specific space in the event.
R$ 1.000.000
Approved under the Federal Culture Incentive Law - Rouanet Law
PRONAC 2316812 - Project Value: R$1,000,000
NUMBERS
projects carried out
monthly reach on our networks
contracted artists
cities received our projects
houses of culture and establishments have already received our projects
cities in all states Operating in all regions of the city of São Paulo
talkshow programs produced
videos produced in the collection
young people benefiting
views on our networks
WHERE WE OPERATE


Marcelo Sollero
Executive Director
Master in Creative Economy, Executive Director, specialist in Incentive Laws and cultural financing. He has been an organizational and business consultant specializing in the financial, executive and administrative management of tax incentive projects since 2005. He has worked with all levels of government: municipal, state and federal. He has worked in the cultural field for almost 20 years and has produced dozens of projects for the cultural market in the cities of São Paulo, Rio de Janeiro, Brasília and Curitiba. It works on raising and managing public funds for cultural projects.
Curator of festivals such as Arte é Inovação and Arena da Palavra. He has also directed web programs such as Arte Talk Show, Jam Brasil, Comediando and Arena da Palavra.
