International - Polo Cultural

celebrates 25 years of art activities in Brazil

starts its international strategy

attend The Edinburgh
Festival Fringe

is one of the 10 companies from the state of São Paulo selected for the InvestSP internationalization program.

2025

International
partnership
with House of Oz

30 days of
activities in Brazil

Georgie Black - founding patron and
creative director of House of Oz.

Triptych
(Major Lewis)

Audience 1.600 in 3 sessions, sold out in few hours
Masterclass with local artists

Ten Thousand Hours

(Gravity & Other Myths)

Tour in three different cities São Paulo
São Paulo: 500 seats - sold out in few hours
Campinas: +3.500 people - Open air stage at the main public park of the city
Jundiaí: 1.100 seats - sold out in 3 hours - main city theater

Golden Monkey
(Lisa Roet)

14m height art piece exposed on the city during 15 days
The most important financial district of São Paulo
Estimated amount of people at Faria Lima Av. region: 145.000 per day

2026

Improve the international presence of Polo Cultural.

Polo Cultural is ready for new international partnerships.

14 countries

Book Review

33 international
artistic events

Circus, Dance,
Video Art,
Urban Intervention

Cultural Diplomacy
and Business
Meetings

Tour in different cities

Art exhibitions

Artists residency

Masterclasses

Showcases

31 days of events

107 venues

1.3M reach on
social media

160 events

15M people reached the festival activities thru press coverage (120+ channels including TV, radio, newspapers and online news portals)

40k audience

Marcelo Sollero
Diretor Executivo

Mestre em Economia Criativa, Diretor Executivo, especialista em Leis de Incentivo e financiamento em cultura. Consultor de Organização e Empresas, especializado em Gestão Financeira, Executiva e Administrativa de Projetos de Incentivos Fiscais ou Conveniados com Governo desde 2005. Já trabalhou com todas as instâncias federativas: Municipal, Estadual e Federal. Atua na área cultural ha quase 20 anos e produziu dezenas de projetos para o mercado cultural nas cidades de São Paulo, Rio de Janeiro, Brasília e Curitiba. Trabalha a captação e gerenciamento de recursos públicos incentivados para a realização de projetos culturais.

Curador de Festivais como Arte é Inovação e Arena da Palavra. Alem de diretor de programas para web como Arte Talk Show, Jam Brasil, Comediando e Arena da Palavra.